Amazon Ads Prime Day Summit 2026
Event Summary
Amazon Ads Prime Day Summit brings brands, agencies, and advertisers together right as everyone starts prepping for the year's biggest sales event. The conversations here tend to be sharper and more urgent than usual, since attendees are looking for strategies they can put to work almost immediately.
Hector Ai joined as both a speaker and an exhibitor, with a session on stage and a booth running throughout the day.
What the team focused on
Anjum Ara from Hector Ai delivered a session on Full Funnel Amazon Ads with DSP and AMC, walking through practical strategies for audience building, retargeting, and measurement. Rather than treating each stage of the funnel as a separate task, the session showed how brands can connect the dots between awareness and conversion using the data they already have.
At the booth, the team demonstrated Hector MCP, showing advertisers how to connect their Amazon Ads account to ChatGPT or Claude and get instant answers about campaign performance. It's like asking a friend who already knows your numbers instead of digging through a report yourself. The day also gave the team a chance to reconnect with existing customers and swap ideas with other advertising professionals in the room.
Why this one matters for Hector Ai
Prime Day prep is one of the highest-stakes moments on the Amazon calendar, and being present here puts Hector Ai in front of brands actively looking for ways to sharpen their strategy before the rush. The DSP and AMC session also reinforced an area where Hector Ai has real depth.
Reconnecting with existing customers face to face added something a demo alone can't: direct feedback on what's working and what advertisers need next.
Agenda
- Delivered a session on Full Funnel Amazon Ads with DSP & AMC by Anjum Ara.
- Showcased Hector MCP and its integration with ChatGPT and Claude.
- Demonstrated how advertisers can analyse Amazon Ads data, gain instant insights, and take actions using AI.
- Discussed Amazon DSP, audience building, measurement, retargeting, and full-funnel advertising strategies.
- Connected with brands, agencies, customers, and Amazon Ads professionals at the Hector booth.
