Amazon Partner Connect: Digital Day

Event Summary

Amazon Partner Connect: Digital Day brought together Amazon sellers, brands, and advertisers for conversations around advertising and growth.

Meher Patel took part in a fireside chat on full-funnel advertising strategy.

What Meher Patel talked about

The conversation focused on how brands can connect the different stages of the customer journey, building awareness, driving consideration, and closing the sale, instead of treating each one as a separate effort. Meher specifically talks about top-of-funnel awareness, middle-funnel consideration, and bottom-funnel purchase.

He also spoke about measuring impact. A full-funnel approach only works if brands can clearly see whether it is driving incremental sales. The discussion tied this back to a practical goal: improving both growth and profitability, not just one at the expense of the other.

Why this matters for Hector Ai

The conversation around full-funnel advertising closely aligns with the broader Amazon Ads ecosystem in which Hector Ai operates, particularly through its work across Amazon DSP and AMC.

Meher's participation in Amazon Partner Connect: Digital Day also reflects Hector Ai's engagement with the Amazon Ads partner ecosystem. More importantly, the discussion highlights an increasingly important shift for brands: moving beyond conversion-focused advertising to build a connected approach across the entire customer journey.

Agenda

• Fireside chat on full-funnel advertising strategy
• Building awareness, consideration, and conversion
• Reaching new shoppers
• Using full funnel advertising to drive incremental sales
• Measuring the impact of full funnel advertising
• Improving growth and profitability

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