Amazon Marketing Cloud

Uncover Insights with Amazon Marketing Cloud

In the digital advertising landscape, leveraging data effectively is the key to staying ahead of the competition. Amazon Marketing Cloud, commonly referred to as AMC, is a secure and privacy-safe data clean room solution provided by Amazon. This service allows advertisers to analyze cross-channel performance by combining first-party Amazon data with their campaign data. Unlike conventional tools, AMC provides unmatched transparency in measuring a campaign's success.

Hector, a powerful tool for optimizing Amazon ads, offers a suite of services for Amazon Marketing Cloud (AMC). The tool empowers businesses to make data-driven decisions and optimize their marketing efforts. With the advanced capabilities of Amazon Marketing Cloud, brands can seamlessly analyze their campaigns, measure performance, and uncover other insights. Hector’s AMC insights and audience creation allow you to harness the power of Amazon Marketing Cloud without needing to write a single line of SQL.

Discover the Features of Amazon AMC

• Unified Data Integration: Amazon AMC allows you to combine Amazon ads data with your first-party data to gain a detailed view of your marketing campaigns. This Amazon AMC feature enables cross-channel analysis and helps the advertiser identify the impact of each channel on ad performance. The unified data integration allows you to uncover insights and make data-driven decisions to optimize the strategy.
• Advanced Query Capabilities: With AMC, you can leverage SQL query capabilities to explore detailed campaign metrics. The AMC queries feature allows for custom analysis customized to your business goals. You gain precise control over your data by utilising SQL queries, enabling targeted and impactful marketing strategies.
• Audience Insights: With Amazon AMC insights, you can effortlessly gain a deeper understanding of your audience and their behavior. Discover which segments interact with multiple campaigns and identify high-value customers by evaluating audience overlap. You can also quickly refine your targeting strategies and focus your efforts on reaching the right audience.
• Customer Journey Insights: Amazon Marketing Cloud provides deep insights into customer behavior. It helps you understand the complete journey, from awareness to conversion. Customer journey includes features like path-to-conversion, time-to-conversion, and multi-touch attribution, revealing how customers interact with campaigns. Backed by data, it allows advertisers to pinpoint what drives engagement and conversions, enabling more optimized campaign strategies.
• API Integration: Amazon Marketing Cloud API integration simplifies workflows by automating data extraction, reporting, and integration with other tools. This Amazon AMC feature allows advertisers to access data, reducing manual work and improving efficiency seamlessly.
• Audience Creation & Activation: With AMC, you can create custom audiences based on specific customer properties, such as add-to-cart actions, past purchases, or searches. This feature ensures that your campaigns target the right people, effectively increasing engagement and conversions.
• Privacy-Safe Clean Room Environment: Amazon Marketing Cloud clean room ensures that the user-level data remains protected while allowing comprehensive data analysis. This feature lets you combine datasets safely and derive insights without exposing sensitive information, adhering to data protection regulations.
• Multi-Touch Attribution Analysis: The multi-touch attribution Amazon Marketing Cloud AMC feature allows you to attribute conversions across multiple touchpoints, providing a comprehensive perspective of campaign performance. You can allocate budgets, optimize strategies, and improve overall ROI by analysing each interaction.

Amazon Marketing Cloud is essential for advertisers looking to maximize their Amazon ads ROI through data-backed insights.

Choose Hector for Amazon Marketing Cloud Insights

Hector empowers businesses to unlock the full potential of Amazon Marketing Cloud AMC without requiring SQL expertise. With this interface, we transform complex data into actionable insights & drive smarter decision-making.

You can dive deep into customer behavior with Hector's user-friendly dashboard. Seamlessly analyze critical metrics like path-to-conversion, time-to-conversion, multi-touch attribution, audience overlap, and customer lifetime value. AMC insights queries are custom SQL-based queries used to analyze data within the Amazon Marketing Cloud. By leveraging these queries, sellers and advertisers can access data and generate detailed reports. They also uncover correlations across their campaigns, audiences, and sales funnel. These queries provide transparency and help marketers make data-driven decisions.

AMC insights provide a 360-degree view of your customers, helping you understand their behavior in a better way. Besides, on Hector, all the insights are presented in the form of comprehensive visualizations, enabling you to make informed decisions.

Key Applications of AMC Insights Queries

• Attribution Analysis: AMC insights queries allow advertisers to assess the impact of different marketing touchpoints in the customer journey. For instance, by analyzing first-touch or multi-touch attribution models, marketers can identify which campaigns or channels drive the most conversions.
• Audience Insights: With Amazon Marketing Cloud, advertisers can create queries to analyze audience behaviour, preferences, and demographics. All these insights help refine targeting strategies and ensure that campaigns resonate with the targeted audience.
• Cross-Channel Analysis: AMC enables advertisers to unify data from multiple channels like Amazon DSP, Sponsored Ads, and third-party platforms. Using insights queries, marketers can evaluate the combined performance of these channels and allocate the budgets.
• Campaign Performance: Sellers and marketers can measure the effectiveness of campaigns across various metrics, such as clicks, impressions, conversions, and Return on Advertising Spend (ROAS). Amazon insights queries allow for a detailed view of what works and what doesn't, helping advertisers to optimize future campaigns effectively.
• Purchase Journey Insights: These queries provide a detailed breakdown of the customer journey, from the first interaction to the final purchase. Marketers can identify bottlenecks in the funnel, such as high drop-off rates, and implement strategies to improve conversion rates.

Smart Audience Building with Hector Amazon Marketing Cloud

At Hector, we simplify audience creation, enabling you to design high-performing segments that align with your business goals. Instead of relying upon broad, predefined segments, you can build precise audiences such as lookalike audiences to expand reach, add-to-cart audiences for retargeting, search-term-based audiences for keyword-driven campaigns, demographic-based audiences to target a specific location, and high-value customers for targeted promotions. Thoughtfully created audience segment leads to better campaign performance, improved ROAS, enhanced credibility, and loyal customer relationships.

Hector allows you to follow the best practices to build custom audiences in Amazon AMC.

• Leverage Multiple Data Sources: For building the right customer segments, it is crucial to collect data from multiple sources like Amazon shopping insights, first-party data, and sponsored ads & DSP activity data.
• Audience Overlap Analysis: AMC offers you tools that allow you to understand audience overlap between various segments. Leverage cross-selling opportunities and budget optimization to identify potential buyers of related products and reduce wasted ad spend.

Other practices like time window segmentation, exclusion audiences, and RFM segmentation equally help in building a comprehensive audience. With Hector, you can ensure your campaigns are more effective and reach the right audience at the right time.

Hector streamlines your marketing efforts by combining actionable insights with advanced audience-building capabilities. It provides tools to analyze, optimize, and execute strategies that drive measurable results. Whether you are exploring new customer segments or scaling your campaigns, Hector ensures that data backs up your every decision.

Choose Hector to transform Amazon Marketing Cloud AMC insights and audience creation into winning strategies and achieve excellent outcomes.