Amazon Ads Bootcamp
Event Summary
Amazon Ads Bootcamp brought sellers and brands together for practical discussions around Amazon advertising. The sessions gave advertisers an opportunity to explore campaign optimisation, full-funnel advertising, and ways to improve returns from their Amazon Ads investments.
Shaurya Ithikkat, Head of Managed Services at Hector Ai, led interactive sessions at the Bootcamp editions in Surat and Mumbai.
What the sessions covered
The sessions covered advanced Sponsored Products optimisation and best practices, with a focus on understanding the factors that contribute to campaign performance. This included looking at campaigns, keywords, placements, and audiences to identify where advertising spend can generate stronger returns.
The discussion also moved beyond Sponsored Products to explore how Amazon DSP and Amazon Marketing Cloud (AMC) can work together as part of a full-funnel advertising strategy.
With Sponsored Ads helping capture active demand, DSP can help brands reach shoppers across different stages of the customer journey. AMC adds another layer of insight, helping advertisers understand that journey, build relevant audiences, and identify opportunities for incremental sales.
A key theme across the sessions was the need to look beyond bids and budgets. As advertising accounts grow, optimisation requires a broader understanding of where spend is contributing to growth and where there are opportunities to improve returns.
The questions from attendees reflected this shift, with sellers and brands keen to understand how Sponsored Ads, DSP, and AMC can work together while keeping profitability at the centre of their advertising strategy.
Why this matters for Hector Ai
The Bootcamp gave Hector Ai an opportunity to engage directly with sellers and brands and share practical insights from its experience across the Amazon Ads ecosystem.
Shaurya's sessions also reflected Hector Ai's focus on helping advertisers move beyond individual campaign optimisations and think about advertising as a connected, full-funnel system. The emphasis on Sponsored Products, DSP, AMC, incremental sales, and profitability closely aligns with the challenges advertisers face as their Amazon Ads programs scale.
Agenda
- Advanced Sponsored Products optimization and best practices
- Using Amazon DSP and AMC together for full-funnel advertising
- Understanding campaigns, keywords, placements, and audiences
- Improving advertising performance while keeping profitability in focus
