Connect Amazon Ads to ChatGPT & Claude with Hector MCP
Ask questions, get instant diagnostics, and take action on your Amazon campaigns — directly inside ChatGPT or Claude.
Trusted by multi-million dollar Amazon brands
The Problem
Your Amazon Ads aren't part
of your AI workflow
You're running campaigns across multiple ad types, accounts, and marketplaces. But the way you analyze, decide, and act hasn't changed — and that gap is where budget gets wasted.
Fragmented data
Your campaign data lives in five different places. Amazon console, bulk sheets, third-party tools, spreadsheets, and Slack threads — none of them connected. You're making decisions based on whichever snapshot you looked at last, not the full picture.
Multiple decision makers, one spreadsheet
The account manager sees one thing. The strategist sees another. The client asks a third question. Everyone's pulling different reports at different times — and nobody's working from the same source of truth.
Human-led decisions and actions
Every bid change, budget adjustment, and negative keyword addition requires someone to spot the problem, analyze it, decide what to do, and manually execute it. The campaigns that get attention are the ones someone happens to look at — not the ones that need it most.
Delayed analysis, delayed action
By the time you pull a report, pivot the data, identify the issue, get alignment, and implement changes — you've been bleeding wasted spend for days. The gap between "something changed" and "we acted on it" is where money disappears.
Why Hector MCP Exists
Amazon launched an MCP too.
Here's the real difference.
Amazon's MCP is a set of API specifications — powerful for developers, but not a ready-to-use product. It requires technical integration, returns raw async data, and has no intelligence layer. Hector MCP was built to solve what Amazon's MCP leaves out.
Amazon MCP
- ✕API specification, not an appRequires developer setup with OAuth, server hosting, and technical configuration
- ✕Asynchronous reportingEach query takes 10–30 min to generate before the AI even sees data
- ✕Tools-only architectureNo Resources or Prompts — the context primitives are "planned for future"
- ✕60–95 day data limitNo year-over-year comparisons, no seasonal pattern detection
- ✕Isolated API callsEach request is disconnected — no automatic drill-down from campaign → ad group → target → placement
- ✕100s of tools flood contextAI runs out of conversation space after 2–3 reports, loses earlier analysis
- ✕Good for actions, not intelligenceCan execute campaign changes, but can't tell you what to change or why
Hector MCP
- ✓Plug-and-playOAuth sign-up, connect Amazon Ads, paste MCP URL into ChatGPT or Claude. No developer needed.
- ✓2–3 second responsesPre-processed data warehouse (BigQuery) — no async waits
- ✓Full MCP spec with ResourcesAI understands campaign hierarchy, entity relationships, and diagnostic paths automatically
- ✓Unlimited historical dataStored from the day you connect. 1 year of connection = 1 year of intelligence
- ✓Automatic multi-layer cascadeOne question triggers campaign → ad group → target → placement analysis and synthesizes root cause
- ✓Efficient context usageReturns intelligent summaries, not raw dumps. Explore multiple accounts in one session
- ✓Intelligence + actionDiagnoses what's wrong, recommends what to do, and executes changes via direct bulk APIs
They're complementary, not competing. Amazon MCP is genuine infrastructure — the connectivity foundation. Hector MCP is the intelligence and speed layer built on top. Hector powers the brain. Amazon MCP powers the hands. Together, they're the hybrid approach professional advertisers need.
How It Works
Live in under 30 minutes
Sign up & connect Amazon Ads
Create your Hector account and authorize your Amazon Advertising profiles. Supports both Seller and Vendor accounts across all marketplaces.
Hector builds your intelligence layer
Your advertising data is pulled, structured, cross-referenced, and made AI-ready. Campaign hierarchies, targeting relationships, search term patterns, and inventory signals — all pre-processed.
Add Hector MCP to ChatGPT or Claude
Connect the Hector MCP server to your existing ChatGPT or Claude account. Start asking questions immediately — your entire advertising intelligence is now inside the AI you already use.
Capabilities
What you can actually do
Not vague "AI insights." Concrete actions you can take from a single conversation.
Diagnose why performance changed
Understand the real drivers behind metric shifts. Not just "ACOS went up" — but which campaigns, placements, and targeting types caused it, and why.
Find wasted spend instantly
Surface the exact campaigns, keywords, and auto-targets bleeding your budget. See the dollar amount and get recommendations to reallocate.
Get recommendations you can question
Every insight is explainable. Ask follow-ups, challenge assumptions, dig into the data behind any recommendation. No black boxes.
Take action from the conversation
Adjust bids, pause campaigns, reallocate budgets, harvest search terms — directly from your ChatGPT or Claude conversation. No tab switching.
Connect ads to inventory & organic data
See which ASINs have healthy organic sales but no ad support. Spot stockout risks before they kill your ranking. Unified advertising + retail view.
Generate reports in your format
Weekly performance reviews, client presentations, budget allocation recommendations — all generated in the format and tone you want, instantly.
Bulk Operations
One decision. Hundreds of changes.
Amazon MCP executes one API call per action through the LLM conversation — each loop consuming context window tokens. After 30–40 iterations, context runs out and the loop breaks mid-execution. Hector bypasses this entirely with direct bulk APIs on the backend.
Amazon MCP
Hector MCP
Beyond Chat — Build With It
Your AI agents. Your rules.
Hector MCP isn't just for chat conversations. Build custom dashboards, autonomous campaign agents, and automated workflows using the tools your team already knows.
Custom Dashboards
Use Lovable, Replit, or any frontend framework to build bespoke client dashboards powered by Hector MCP's real-time data.
Autonomous Agents
Build always-on campaign monitoring agents that watch your ROAS, pause bleeders, and reallocate budgets while you sleep.
Automated Workflows
Connect Hector MCP to visual workflow builders. Trigger Slack alerts, generate weekly reports, auto-optimize budgets — no code required.
Amazon's MCP is chat-only. Hector MCP is a full protocol server — connect it to anything that speaks MCP.
Built For
Who uses Hector MCP
Agencies managing multiple brands
Switch between client accounts in a single conversation. Run cross-account diagnostics. Generate client-ready reports in minutes, not hours.
DTC brand operators
You're already in ChatGPT or Claude daily. Now your Amazon Ads data lives there too. Catch problems in days, not quarters.
Enterprise vendor teams
Managing multi-crore ad spend across Vendor Central? Get placement-level diagnostics, CPM analysis, and budget optimization at enterprise scale.
Awards & Recognition
Recognized by Amazon
What Users Say
Loved by operators who move fast
Security & Compliance
Enterprise-grade security
Your advertising data deserves bank-level protection. We're independently audited and certified.
SOC 2 Type 1
Independently audited security controls for service organizations.
SOC 2 Type 2
Ongoing audited security controls verifying operational effectiveness.
ISO 27001
International standard for information security management systems.
End-to-end encryption
All data encrypted in transit (TLS 1.3) and at rest (AES-256).
Zero data retention
Your Amazon data is never stored on our servers beyond the active session.
Role-based access
Granular permissions ensure only authorized team members access sensitive data.
Audit logging
Complete trail of every query and action for compliance reporting.
FAQ
Common questions
Everything you need to know about Hector MCP. Can't find what you're looking for? Get in touch.
Yes — MCP connections require ChatGPT Plus/Team/Enterprise or Claude Pro/Team. The Hector MCP server connects natively through the MCP protocol that both platforms support.
Yes. Hector supports both Seller and Vendor accounts across all Amazon marketplaces. You can connect multiple profiles and switch between them in a single conversation.
There's no limit on the number of profiles. Agencies managing 30+ brands use Hector MCP across all their client accounts from a single subscription.
Absolutely not. Every account is isolated. Your advertising data is only accessible through your authenticated Hector account. We are SOC 2 Type II certified with strict data segregation.
Amazon's MCP provides raw API connectivity — tools that return data after 10–30 minute async waits with 60–90 day data limits. Hector MCP is an intelligence layer: pre-processed data, instant responses, unlimited history, and multi-dimensional diagnostics that Amazon's implementation doesn't offer.
Yes. Month-to-month billing, no contracts, no setup fees. Cancel from your dashboard at any time.
Stop switching tabs.
Start asking your AI.
Your Amazon Ads data, structured and intelligent, inside the AI you already use. Live in 30 minutes.