Impact Stories

Dalstrong, a premium knives, culinary items, and kitchenware brand, wanted to assess the direct impact of Amazon DSP on key advertising metrics to justify continued investment.

To evaluate this, they partnered with Hector. Leveraging Hector's Path-to-Conversion dashboard in Amazon Marketing Cloud (AMC), the brand needed to:

• Compare DSP-led journeys against Sponsored Ads-only paths
• Focus on key metrics: CPC, purchase rate, and ROAS
• Justify continued investment in Amazon DSP with concrete data

When the stakes are high on Amazon, brands need more than discounts to win. Noise, one of India’s leading smartwatch and hearables brands, partnered with Hector to turn Amazon’s Great Indian Festival (GIF) into a record-breaking success story.

In just a few weeks, Noise achieved 3X revenue growth, 65% higher ROAS, and nearly doubled its Share of Voice (SOV) on Amazon. Beyond the numbers, the campaign expanded Noise’s customer base, with two-thirds of sales coming from new-to-brand shoppers, proving that a data-led and insight-driven approach can deliver both immediate sales impact and long-term growth.

But behind these results was a clear challenge: how do you balance pushing bestsellers, launching new products, and managing spend efficiently during Amazon’s most competitive shopping event of the year?

Nua, a digital-first women's wellness brand, set out to grow on Amazon in a category dominated by legacy giants like Whisper and Stayfree.

With limited budgets and minimal visibility on high-intent search terms, Nua's challenge was clear:

• Reach new audiences beyond their existing customer base
• Drive profitable growth with constrained budgets
• Compete on value rather than discounts against established players

Noise's Pro 5 smartwatch, a premium product, faced significant challenges in the competitive smartwatch market:

• Organic visibility issues: Struggled to enhance organic visibility on Amazon
• Long-tail conversion challenges: Difficulty achieving conversions for long-tail keywords
• Brand visibility goals: Primary objective to increase brand visibility and drive conversions

To tackle these issues, Noise collaborated with Hector.