The Challenge
Dalstrong, a premium knives, culinary items, and kitchenware brand, wanted to assess the direct impact of Amazon DSP on key advertising metrics to justify continued investment.
To evaluate this, they partnered with Hector. Leveraging Hector's Path-to-Conversion dashboard in Amazon Marketing Cloud (AMC), the brand needed to:
- Compare DSP-led journeys against Sponsored Ads-only paths
- Focus on key metrics: CPC, purchase rate, and ROAS
- Justify continued investment in Amazon DSP with concrete data
The Approach
Hector identified and prioritized high-performing sequences where DSP served as the first touchpoint. Campaign strategies were refined to:
- Reach high-intent audiences early through DSP
- Retarget and convert with Sponsored Products, Sponsored Brands, and Sponsored Display
- Optimize audience segments and creatives based on AMC insights to improve purchase efficiency and lower CPC
The Result
- CPC reduced by 16% – More efficient traffic acquisition.
- Purchase Rate increased by 47% – Higher conversion likelihood.
- ROAS improved by 79% – Stronger returns on advertising spend.
"Dalstrong's partnership with Hector proved that DSP could significantly outperform Sponsored Ads-only strategies. With CPC down 16%, purchase rate up 47%, and ROAS up 79%, DSP emerged as a clear driver of more efficient traffic, higher conversions, and better returns."
16%
CPC Reduction
47%
Purchase Rate Increase
79%
ROAS Improvement
Primary Objective:
DSP Impact Validation
Featured Amazon Product:
Amazon Marketing Cloud + DSP
