Noise Achieves 14X Conversion Increase Through AMC Insights with Hector for a Premium Product

Noise's Pro 5 smartwatch, a premium product, faced significant challenges in the competitive smartwatch market:

• Organic visibility issues: Struggled to enhance organic visibility on Amazon
• Long-tail conversion challenges: Difficulty achieving conversions for long-tail keywords
• Brand visibility goals: Primary objective to increase brand visibility and drive conversions

To tackle these issues, Noise collaborated with Hector.

The team utilized Amazon Marketing Cloud (AMC) to analyze customer behavior and implemented a comprehensive dual-approach strategy:

• Display Ads Strategy: Aimed at creating brand awareness and reaching potential customers early in their journey
• Search Ads Strategy: Focused on immediate conversions for high-intent searches
• AMC Analytics Integration: Used AMC's analytics to understand the combined impact and synergy between display and search campaigns
• Behavioral Analysis: Leveraged customer journey insights to optimize timing and targeting

• Organic Traffic: 65% of customers revisited after display ad exposure, enhancing organic visibility.
• Long-Tail Conversion: 26% of display ad viewers converted in the following weeks.
• Synergy: 14x increase in conversion rates compared to search ads alone, with 66% of sales from overlapping exposures.