Noise Achieves 14X Conversion Increase Through AMC Insights with Hector for a Premium Product
Smart Wearable Brand India
www.gonoise.com
The Challenge
Noise's Pro 5 smartwatch, a premium product, struggled to enhance organic visibility and achieve long-tail conversions. The primary goal was to increase brand visibility and drive conversions. To tackle these issues, Noise collaborated with Hector.
The Approach
The team utilized Amazon Marketing Cloud (AMC) to analyze customer behavior. They implemented a mix of display and search ads, using AMC's analytics to understand their combined impact. Display ads aimed at creating brand awareness, while search ads focused on immediate conversions.
The Result
Organic Traffic: 65% of customers revisited after display ad exposure, enhancing organic visibility.
Long-Tail Conversion: 26% of display ad viewers converted in the following weeks.
Synergy: The display and search ad combination led to a 14x increase in conversion rates compared to search ads alone, with 66% of sales from overlapping exposures.
"Our collaboration with Hector and the use of Amazon Marketing Cloud (AMC) has been a game-changer for our Pro 5 smartwatch campaign. AMC's insights and Hector's expertise enabled us to achieve remarkable success. The results exceeded our expectations, and we are excited about our continued partnership."
Gaurav Khatri
Co-founder, Noise
65%
Customers Revisit
26%
Next Week Conversion
14X
Increase In Conversion
Primary Objective:
Organic & Long-tail Conversion
Featured Amazon Product:
Amazon Marketing Cloud
