Discover Overlapping DSP Audiences via AMC
Do you want to know which overlapped audience segments does your targeted audience belong to in your DSP Campaigns?
For example, in the screenshot below, "IM Green Home and Garden" and "IM Home & Kitchen" show the highest conversion rates among the overlapping audience segments targeted with "Lifestyle Fashionistas."
Why is this important? It helps you find your next best audience to reach more people in your upcoming campaigns.
You can even do this analysis for specific regions or ASINs if you’ve targeted certain products in certain areas.
Sometimes, some segments may have a higher conversion rate, while others bring in more orders. This shows which groups are most relevant to your product category, and you can focus more on them.
I see this a lot when talking to brands. Their goal is to reach the most relevant audience for awareness campaigns. But what happens when they run out of options? The next move is usually a guess.
Amazon Marketing Cloud (AMC) can remove this guesswork. It helps you understand which other audience segments are highly relevant to your target audience, so you can adjust your strategy.
At Hector, we’re working on building this into a standard report for brands, making it easier to find the next audience segment to target.
If you’re curious about exploring new audience groups, Amazon Marketing Cloud can give you the insights you need.