Create Lookalike Audiences with AMC & Hector

One of the best things about Amazon Marketing Cloud (AMC) is the dynamic audience creation capabilities it offers. In my previous posts, I discussed how Hector can help you build Search Term-based, ASIN-based, and 1st Party Audiences using AMC. But now, AMC goes a step further…

You can use the audience you’ve created as a seed audience and generate Lookalike Audiences, just like you would on Meta or Google Ads. By leveraging your 1st Party Data in AMC, you can achieve a match rate of 40%+ and use that to create highly relevant Lookalike Audiences.

AMC offers 5 tiers of Lookalike Audiences:

1. Most Similar: Audience size: 300K – 1M  

2. Similar: Audience size: 450K – 3M  

3. Balanced: Audience size: 600K – 6M  

4. Broad: Audience size: 750K – 8M  

5. Most Broad: Audience size: 900K – 10M  

These tiers ensure you can scale your campaigns, targeting up to 10 million users both on and off Amazon, using the most relevant seed audiences possible.

Unlock the full potential of your 1st Party Data with Hector and AMC, and start creating Lookalike Audiences that’ll take your Amazon ads to the next level. 

Don’t miss out on this amazing opportunity to scale with precision and relevance!