Bid Boosting for Sponsored Products & Sponsored Brands with AMC Audiences

Amazon has introduced a powerful new feature—Bid Boosting—that lets you target your AMC audiences in Sponsored Products (SP) and Sponsored Brands (SB) campaigns like never before.

What This Means for You:

✅ Create custom audiences in AMC and use them directly in your SP and SB campaigns.
✅ Adjust your bids specifically for these audiences across all targeting options in the campaign.
✅ Just like placement adjustments, you’ll pay a little extra if your audience overlaps with your targeting.
✅ Track how your AMC audiences perform right from the campaign level.

Where You Should Use Bid Boosting:

• Last 7 Days PDP Visitors: Use in generic, brand, or competitor keyword targeting campaigns in SP and SB.

• Last 7 Days Cart Abandoners: Re-engage them through SP and SB campaigns.

• Last 7 Days Brand Searchers: Target users actively looking for your brand.

• Last 365 Days Brand ASIN Purchasers: Bring back loyal customers in SP and SB campaigns.

How Hector Can Help You:

Comment "AMC," and we’ll help you create your audience on AMC for free.
If this feature is available in your SP and SB campaigns, you can start using Bid Boosting within 48 hours.

We’re on a mission to make AMC and DSP accessible to all Amazon Sellers. If you’re ready to scale with AMC and DSP, this is your chance. Break free from DSP budget limits and fees, get access to DSP for free, and create your AMC audience at no cost!

Follow for more insights on DSP & AMC - https://lnkd.in/d3SYuuyN