Set Smarter Amazon Ad Budget Automation with Hector

Ever had your top-performing Amazon campaign stop running in the evening because the budget ran out? Frustrating, right? You’re not alone, this happens to many advertisers.

Amazon does offer budget automation, but it has its limits:

• Only one metric per rule - You can’t combine multiple performance indicators.

• Fixed 7-day data lookback - No flexibility in analyzing past performance.

• It works for single campaigns only - There is no option to manage multiple campaigns together.

• No budget reductions - You can only increase, not decrease, budgets.

This can be a big problem during peak sales events. 

Set Smarter Budget Automation for Amazon Ads with Hector

Hector was built by performance marketers to fix these limitations. With advanced customization, you can optimize your ad budget based on your exact needs.

What Makes Hector Better?

More Control Over Budgets

• Set rules at the Ad Account, Portfolio, or Campaign level.

• Fine-tune where and how budgets are allocated.

Use Multiple Metrics

• Combine key metrics like ROAS + Orders or ACOS + Revenue for smarter automation.

• Choose lookback periods from today, yesterday, last 7/14/30/90 days, or specific days like weekends.

Manage Multiple Campaigns at Once

• Categorize campaigns by product type, subcategory, or custom labels for better control.

Dynamic Budget Adjustments

• Increase or decrease budgets by percentage or fixed amount, with limits to prevent overspending.

• Auto-reset at midnight to prevent budget carryovers.

• Set rules to apply daily, weekly, monthly, or continuously.

Take Full Control with Hector

With Hector, you won’t have to worry about campaigns stopping when they matter most. 

Get the flexibility and precision you need to maximize ad performance and stay ahead of the competition.