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Amazon Rule-Based Bid Automation

What if you could adjust your bids during the best-performing hours to keep your sales growing? Sounds amazing, right?

But we get it - you don’t want to change bids based on just one metric. That’s where Hector comes in. Hector lets you adjust bids using multiple conditions, like combining orders with ROAS or revenue with ACOS.

It’s a whole new way to manage bids for Amazon advertisers, giving you the control you need to make your campaigns more efficient.

Here’s why Hector’s Rule-Based Bid Automation works so well:

1. Set Rules at Any Level

Apply bid rules at the Campaign, Ad Group, or Targeting level.

2. Use Multiple Metrics

Pair metrics like ROAS with orders or ACOS with revenue to make smarter decisions.

3. Choose Lookback Periods

Pick from today, yesterday, MTD, or any custom range (2–90 days). You can even exclude weekends or weekdays if needed.

4. Smart Campaign/Ad group/Targeting Selection

Hector helps you group campaigns, ad groups, or targets by product category or subcategory.

5. Adjust Bids Dynamically

Increase or decrease bids by a fixed amount or percentage, with limits to stay in control. You can also reset bids at midnight to start fresh.

6. Flexible Execution Options

Choose to run rules daily, weekly, monthly, or continuously, it’s up to you.

Hector makes bid management simple and smart. Optimize bids, stay flexible, and get the most out of your campaigns.

Want to see how Hector can help? Let’s talk!

Subject: Dominate Amazon Search Results with Hector’s Smart Bid Automation

What if you could adjust the bids during the high-performance hours to maintain visibility and sales momentum? There's nothing like it, isn’t there?

This sounds great however I understand your concern about not wanting to boost bids based on a single metric. Hector has got you covered. You can apply various conditions to adjust bids. For example, you can pair orders with ROAS or revenue with ACOS.

Hector has redefined bid management for Amazon advertisers, offering the control and flexibility to maximize campaign efficiency.

Here’s why Hector’s Rule-Based Bid Automation Drives Better Results:

1. Customizable Rules at All Levels

Apply bid rules at the Campaign, Ad group, or Targeting level.

2. Advanced Metrics Selection

Set multiple conditions, like combining ROAS with orders or ACOS with revenue, to manage bids effectively.

3. Flexible Lookback Periods

Choose from today, yesterday, MTD, or any custom period (2 to 90 days) and even exclude weekends or weekdays as needed.

4. Smart Campaign/Ad group/Targeting Selection

Use Hector’s robust text categorization to apply rules across multiple campaigns/ad groups/targeting in specific product categories and subcategories.

5. Dynamic Bid Management

Increase or decrease bids using either a fixed amount or a percentage, while setting cap limits. And reset bids at midnight to maintain control.

6. Flexible Execution Options

Run rules daily, weekly, monthly, or continuously, adapting to your unique needs.

Hector empowers you with smart, rule-based automation to keep your campaigns running effectively. Optimize bids, stay flexible, and maximize performance.

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