Innovate Show 2025
Event Summary
Innovate Show pulls together brands, agencies, and Amazon advertising professionals for two days of practical, no-nonsense conversation about what's actually working on Amazon right now. It's less about big announcements and more about sharing playbooks that people can take home and use.
Hector Ai came in as both a speaker and an exhibitor, with Meher Patel presenting a session and the team running a booth for the full two days.
What Meher Patel talked about
Meher's session, "The Amazon DSP & AMC Playbook," tackled a problem a lot of advertisers face: knowing DSP and AMC exist but not quite knowing how to make them work together. He shared practical strategies for using both tools to build a full-funnel approach, one that reaches shoppers early and follows through to the sale, instead of treating each stage of the journey separately.
At the booth, the conversation shifted to automation. The team showed how AI can take over the repetitive parts of managing Amazon Ads, things like monitoring performance and surfacing insights, so advertisers can spend more time on strategy and less time on manual reporting. Think of it like having an assistant that never misses a beat, watching your campaigns even when you're not looking.
Why this one matters for Hector Ai
Innovate Show gave Hector Ai direct access to the exact audience it serves: brands and agencies looking to scale Amazon Ads without scaling their workload. A dedicated DSP and AMC session also reinforced an area where Hector Ai has real depth, at a time when most tools in the space barely touch it.
The two days of booth conversations added another layer, giving the team a ground-level view of what advertisers are struggling with and where automation could help most.
Agenda
- Delivered a session on The Amazon DSP & AMC Playbook.
- Showcased Hector Ai solutions at the exhibition booth.
- Connected with brands, agencies, and Amazon experts.
- Discussed Amazon DSP, AMC, automation, and full-funnel advertising.
- Shared AI-powered strategies for Amazon Ads optimization.
