ASGTG 2026
Event Summary
ASGTG has built a reputation for being one of the more hands-on events in the Amazon advertising space. It skips the fluff and focuses on the strategies sellers, brands, and agencies actually need to grow. The rooms tend to be smaller and the conversations more direct, which makes it a great place to dig into details rather than just cover the basics.
Hector Ai came in as a speaker and exhibitor, with Meher Patel presenting a session and the team running a booth throughout the day.
What Meher Patel talked about
Meher's session focused on Amazon DSP and Amazon Marketing Cloud, two platforms that often get treated like separate worlds even though they work best together. He walked through practical DSP strategies and how AMC data can be used to sharpen campaign decisions, rather than just sit in a report nobody opens.
At the booth, the team showcased Hector MCP with live product demos, showing attendees how they can pull their Amazon Ads data straight into ChatGPT or Claude and get answers instantly, plus act on those insights within the same window immediately. It's like asking a colleague a quick question instead of digging through a spreadsheet yourself. Throughout the day, Meher and the team answered questions and connected directly with sellers, brands, and agencies about where their campaigns were falling short and how to fix them.
Why this one matters for Hector Ai
ASGTG's audience is exactly who Hector Ai builds for: hands-on advertisers who want real strategies and real tools, not only inspiration. The event gave Meher a platform to share a battle-tested DSP and AMC playbook that sellers can implement immediately, bringing practical depth to an area where a lot of tools stay surface-level.
It also put Hector MCP in front of a highly engaged room, reinforcing Hector Ai's position at the front edge of AI-powered Amazon advertising.
Agenda
- Delivered a session on Amazon DSP & AMC
- Showcased Hector MCP at the booth
- Met Amazon sellers, brands, and agencies
- Gave product demos
- Answered questions and connected with attendees
