Amazon Ads unBoxed 2026
Event Summary
Amazon Ads unBoxed is Amazon's own annual event, where the company shares its latest advertising features and product updates. This year's edition focused heavily on AI, including new tools for creative, reporting, and audience building.
Hector Ai took part as an exhibitor, with a booth where brands and agencies could stop by, see the platform, and talk through their plans.
What the team focused on
At the booth, Hector Ai showed its agency-first MCP and SaaS dashboards. These are built for teams that manage many client accounts at once. Instead of switching between accounts and reports all day, agencies can see everything in one place and ask questions in plain language.
The team also joined the wider conversations happening at the event. Topics included how MCP can make agency work faster, how AI can help create audiences in AMC from simple text prompts, and what the new Amazon Marketing Stream reporting means for day-to-day campaign management.
Many of the conversations were about Q4. With the holiday season approaching, brands and agencies were keen to talk about goals, budgets, and how to plan.
Why this one matters for Hector Ai
unBoxed is Amazon Ads' annual flagship advertising conference, where Amazon announces new advertising products and features, so being on the show floor puts Hector Ai right in the middle of the conversation. Hector Ai also has a history here. Its Amazon Ads Partner Award was announced at unBoxed 2025.
This year's focus on agency matters, too. Agencies manage the most accounts and feel the pain of manual reporting the most, which makes them a natural fit for Hector Ai's tools.
The timing helped as well. Talking to advertisers at the start of Q4 meant the team heard about real, current priorities.
Agenda
- Explore Amazon Ads latest AI-powered features and innovations
- Discuss how MCP can improve agency workflows and efficiency
- Learn about AI-powered full-funnel campaign tools for creative and reporting
- Explore AMC Audience Creation using natural-language prompts
- Learn about new Amazon Marketing Stream reporting capabilities
- Explore Hector’s agency-first MCP and SaaS dashboards for managing multiple client accounts
- Connect with brands and agencies and discuss Q4 Amazon Ads goals and strategies
