Amazon Accelerate 2026
Event Summary
Amazon Accelerate is Amazon's annual event for sellers, brands, and agencies. It covers everything from selling and logistics to advertising, and this year's edition put a strong focus on AI.
Hector Ai took part as an exhibitor, with a booth where visitors could see the platform in action and talk to the team directly.
What the team focused on
At the booth, the team showed Hector MCP and explained how it differs from other MCP tools. In simple terms, it connects your Amazon Ads account to an AI assistant, so you can ask questions about your campaigns and get answers without digging through reports.
The team also talked about building AI workflows for Amazon Ads. One idea was using Amazon Ads knowledge to create custom AI skills. Think of it like writing down your best recipe once, so anyone on your team can follow it every time.
Conversations also covered Sponsored Brands, Collections, and Brand Stores, along with full-funnel campaign management. A big theme was how AI helps eCommerce agencies handle more client accounts without adding more manual work.
Why this one matters for Hector Ai
Accelerate draws sellers, brands, and agencies from around the world. For a platform built around AI-powered Amazon advertising, it is a strong place to meet them.
The event also let Hector Ai explain what makes its approach different, face-to-face. That is easier to show at a booth than in a feature list.
Agencies were a key audience. They manage many accounts at once and feel the pressure of slow reporting the most, which makes faster insights especially useful to them.
Agenda
- Amazon Ads and AI-powered advertising
- Hector MCP and how it differs from other MCP solutions
- Building AI-powered workflows for Amazon Ads
- Using Amazon Ads knowledge to create custom AI skills
- Sponsored Brands, Collections, and Brand Stores
- Full-funnel Amazon Ads campaign management
- Using AI to get faster advertising insights and improve campaign decisions
- How AI can help eCommerce agencies scale their Amazon Ads operations
