Wearable Brand Doubles Exact Match Revenue

The Challenge

A leading wearable brand faced difficulties in scaling revenue from exact match keywords. Despite running multiple campaigns, identifying and leveraging profitable keywords consistently remained a challenge.

The Problem

The core issue was the lack of visibility into which search terms were driving real value. Manual processes made it difficult to uncover and act on profitable keywords quickly.

The Solution with Hector

By implementing the Hector Keyword Harvesting module, the brand was able to discover more than 1,200 profitable search terms.

Action Taken

Instead of manually uploading keywords, the team used Hector to add the harvested search terms to relevant ad groups in less than 10 minutes. This automation saved time and reduced errors.

The Results

Within just one month, the brand doubled its revenue from exact match keywords.

The Impact

Not only did the brand double its spend while maintaining a consistent ROAS, but today fewer than 100 search terms remain outside exact match targeting—ensuring better control and profitability.

Conclusion

Amazon Keyword harvesting has now become a core strategy for this brand. With Hector powering continuous keyword discovery and optimization, the brand ensures sustained growth and efficiency in its Amazon Ads strategy.