Amazon Keyword Harvesting Best Practices
Crack the customer search code with periodic keyword harvesting
Selling on Amazon is a goldmine, but are you unearthing all the hidden gems?
We all know customers are resourceful and have unique search habits. The key to success? Discovering how they're searching for your product
Why keyword harvesting is your secret weapon:
Imagine customers finding your product with search terms you never even considered. That's the magic of keyword harvesting. It helps you uncover these hidden gems - powerful keywords that drive targeted traffic and boost sales.
How to find these goldmines?
It's all about leveraging your existing PPC campaigns (especially auto campaigns & campaigns with broad & phrase-match keywords). These campaigns cast a wider net to capture the exact search terms customers use to discover your product.
Here's how you do it
Download the search term report: Download the search term report available for Sponsored Products & Sponsored Brands.
Filter the nuggets: Focus on the search terms bringing in the most orders and revenue. These are your golden nuggets
Perform the manual check: Manually check if these search terms are already targeted in your campaigns. If not, add them as exact match keywords for laser-focused targeting.
Do it regularly: Make this a monthly practice to stay ahead of the curve. Stay in tune with what your customers are searching for.
Sounds like a lot of manual work? No worries! Tools like Hectorcan automate the process, saving precious time to focus on what matters - growing your brand
Now, let's talk about best practices for harvesting the keywords:
Organize the search terms: Separate brand search terms from competitor and non-brand terms.
Be Precise: Avoid misleading descriptions in your keywords. Let's build trust with our customers.
Embrace the Seasons: Identify seasonal search terms and group them into separate campaigns. Don't miss out on those festive shopping sprees.
Less is More: Skip common misspellings and plurals. Amazon's smart search usually handles those for you.
Whether you go manual or use automation tools, make keyword harvesting a core part of your strategy. Remember, happy hunting and happy selling!
Amazon keyword harvesting best practices
Customers search for your product using various search terms. Sometimes it is very interesting to know that they are using the product for a use case you have least thought of.
Staying on top of search term discovery becomes imperative for the success of PPC campaigns.
You get the new search terms from your discovery campaigns. They are usually auto, broad, or phrase match campaigns.
How to get the search terms -
Download the search term report available for sponsored products & sponsored brands.
Filter the search terms yielding the highest orders & revenue for you.
Now manually search if these search terms already exist in your targeting. If yes, don’t bother, if not, add them in an exact match.
You need to do this at least once every month.
This is a lot of manual work. Here platforms like Hector come to your rescue. Hector identifies the top search terms that are not already targeted.
Keyword Harvesting best practices -
Always segregate brand, competitor & non-brand search terms
Avoid search terms depicting misleading product descriptions
Segregate seasonal search terms & group them in separate campaigns
Avoid including common misspells & plurals.
Negate the ones not yielding any sales
Use keyword harvesting to increase your visibility & sales on amazon. Either do it manually or use a tech platform but make it an integral part of your PPC optimization strategy.