Track Non-Brand Search Term Performance
Do you monitor the performance of your top non-brand search terms every week?
Non-brand search terms typically attract high search volumes, indicating substantial business activity despite the competition
Understanding key metrics such as spend, revenue, orders, CR%, revenue per click, CTR, and AOV for your top non-brand search terms is crucial for enhancing the profitability of your Amazon business.
Manually analyzing this data can be repetitive and tedious. Fortunately, Hector simplifies this process. No more downloading reports and managing spreadsheets.
Hector allows you to compare these metrics seamlessly week over week. Here’s how:
1. Select 'Non-brand search' from the types of search terms table (thanks to the textual categorization feature)
2. Navigate to the Search Term table and choose each search term's 'compare' option
3. A new table will appear with the desired details
4. You can select the number of weeks and days in each week, and the end date.
Never leave anything to chance, especially your top non-brand search terms. Start measuring so you can begin improving their performance.
Switch to Hector to uncover deep data insights, allowing you to focus on what matters most for your Amazon business.