Measure Tentpole Strategy Impact with Hector’s AMC Insights

Every brand has an event-day strategy.

But do you know which one you’re following and, more importantly, how well it’s working?

There are 7 tentpole strategies that brands and agencies adopt during big sales or events.
Let’s break it down:

1️⃣ Lead Up
2️⃣ Event Only
3️⃣ Lead Out
4️⃣ Lead Up & Event
5️⃣ Event & Lead Out
6️⃣ Lead Up & Lead Out
7️⃣ Lead Up, Event & Lead Out

Whatever your approach—whether you go heavy before the event, during it, after it, or across all three - one thing’s for sure: you're investing across SP, SB, SD & DSP.

But how do you measure the real impact of your strategy?

That’s where Hector’s Tentpole Phase Overlap report (powered by Amazon Marketing Cloud) comes in.

You’ll get clarity on: 

✔️ Unique reach across each phase
✔️ How many users viewed your product pages
✔️ Who purchased, who was new-to-brand, and who came back
✔️ Key KPIs like ROAS, ACOS, DPV rate, NTB rate - for each phase

No assumptions. No guesswork.
Just clean insights that help you double down on what’s working.