How Amazon DSP Lets You Target Your Competitor’s Customers

Not people who searched for it.

Not people who viewed it.

But people who bought it.

Now imagine this — you know your product is better.

Better price. Better reviews. Better experience.

And now you can show it directly to the exact people who chose your competitor last time.

• With Amazon DSP, you can create an audience of purchasers of any ASIN — even your competitor’s.

• You can segment them by purchase window — last 30 days, last 90 days, or exclude recent buyers to reach those who are ready to repurchase.

• These are verified Amazon shoppers, who once chose your competitor but may now be open to trying something better.

And here’s the important part — this can only be done inside Amazon DSP.

• Sponsored Ads (Products, Brands, or Display) don’t allow this kind of audience targeting.

• Amazon Marketing Cloud can’t build this audience either — because AMC only knows users who engaged with your catalog, not your competitor’s.

• Only Amazon DSP has the data and targeting layer to create and activate these audiences both on Amazon and off Amazon.

So if you want to show your product to people who bought your competitor’s product — whether they’re scrolling on a website, watching a video, or casually browsing Amazon — you need Amazon DSP.

And the best part? You can get a DSP account in 48 hours..

With Hector you can get:

• Free access to an Amazon DSP account

• Free access to AMC audience creation

• Zero fixed fees or minimum spends — just a 3% charge on your ad spend

You recharge your own wallet. You control your campaigns. You target smarter.

So if you’ve been waiting because DSP seemed expensive or complicated — that excuse ends here.

You have the power, the data, and now, no barriers.

Do what you deserve to do — and win back your competitor’s customers.