Unlock Explosive Growth with Amazon DSP

Amazon DSP is like a nitro booster to your Amazon Ads engine, and the best part is that you can control the amount of boost you want to win on Amazon!

Amazon Ads is just the starting point of advertising within the Amazon ecosystem. It can bring a brand to a good, and in some cases, a very good stage of growth. 

However, when a brand experiences stagnation and fatigue, and there's a hunger for incremental growth and efficiency, that’s when Amazon DSP comes in.

This is how people often describe Amazon DSP, which is why many brands think, "It's not for me, I don't have that scale yet," or, "I haven't fully leveraged Amazon Ads, so I’ll need DSP later in my growth journey."

I believe that even a new brand, if it leverages Amazon DSP tactically, will see a different growth trajectory compared to someone who hasn’t utilized DSP during its launch phase.

Let’s break down the fundamentals of Amazon DSP.

Amazon DSP is by far the most powerful programmatic platform compared to others because it has more deterministic audience-buying signals. Unlike other platforms, which depend on cookies or secondary data matches (making their audience targeting more probabilistic, like affinity, interest-based, life events, demographics, etc.), Amazon DSP allows you to literally choose viewers and purchasers of specific categories on Amazon and target them regionally.

The best part is that you can use Amazon’s first-party deterministic audience data to direct traffic to your website. Even if your brand isn’t selling on Amazon, or if you're a service company (e.g., a credit card company or a bank), you can target everyone who has used a particular payment method or behavior to reach the right audience.

Amazon DSP also provides first-party data to brands, enabling them to target their own viewers and purchasers. Brands can also cross-sell by targeting purchasers of one product and showing them another related product.

Now, here’s the key advantage of Amazon DSP - especially if you're a consumable product brand or have a business that depends on maintaining a high repeat purchase rate. 

Your audience only spends 20% of their internet time on Amazon's app or website. The rest is spent elsewhere. If you’re running Sponsored Display remarketing campaigns, you're only staying top-of-mind during the 7/14/30-day window after a customer visits your product page, depending on your conversion timeline. 

You're waiting for the user to come back to Amazon to see your ads. However, with Amazon DSP remarketing, you can find these users sooner, even outside the Amazon ecosystem, which helps keep your brand top-of-mind during their purchasing decisions.

Whether you're running TOFU, MOFU, or BOFU remarketing campaigns, Amazon DSP is the best platform to drive incremental revenue and increase your ROAS.

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