Granular Comparison for Smarter Amazon Ads Decisions

When it comes to optimization, comparison is crucial. However, standard filters on most platforms only compare recent data with the previous period. While this works for a quick overview, it misses the nuances of real-world trends.

The last 7/14/30 days aren’t always a mirror image of the previous ones. So, how do we ensure accurate optimization decisions? By making apple-to-apple comparisons.

Here are some real-world examples:

A weekday should be compared to another weekday

A weekend should be compared to a weekend

The first 7/14 days of this month should be compared to the same period last month

2/5 days before an event should be compared to similar days before the event last year

Prime Day this year should be compared to Prime Day last year

Why is this important? Because granular, exact comparisons empower your team to make informed decisions, not just at an account level, but down to the keyword level, whether it's brand, non-brand, or competitor keywords.

Imagine the impact of comparing every day before and after a major event like Prime Day, tracking CPC, CR%, or CTR%, across all keyword types for your entire product portfolio. How much more prepared would your team be for critical optimization decisions?

At Hector, we understand the power of apple-to-apple comparisons, which is why we've built a unique feature to help teams break through the limitations of traditional comparisons.

Every day, your media buyers make decisions with incomplete data. It’s time to unlock the full potential of your team’s optimization efforts with granular comparison capabilities.

Break the comparison barrier and optimize like never before!

Granularity = Success in Ads Optimization!

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