D2C Growth with Amazon Tags & DSP Integration
Did you know? Over 50% of D2C website visitors overlap with Amazon audiences! We can now identify, target, and retarget these visitors using Amazon Ad Tags. Driving them to either your Amazon product pages or your D2C site!
Imagine the possibilities: Brands can transform their D2C game with a strategic approach!
What is an Amazon Tag?
Amazon Tag is a JavaScript tag easily integrated into a brand’s website through a tag manager, like Google Tag Manager (GTM). It seamlessly tracks customer interactions and behaviors while ensuring privacy-safe data collection.
Events tracked with Amazon Tag include:
Website visitors
Product page views
Add to Cart actions
Checkouts
Purchases
Brands can even track custom events, such as video views or “Add to Wishlist.”
Event Attributes Available for Tracking:
Product page image
Product name
Product value
MRP & discount value
Quantity
Note: This event data includes all website visitors, not just those driven by Amazon DSP.
How Brands Can Use Amazon Tag Events Data:
Store each audience type independently
Push event data into Amazon DSP
Amazon DSP campaigns receive rich learning data to self-optimize
Create retargeting audience cohorts
Build lookalike audiences from these cohorts
Target audiences on and off Amazon placements
Bring audiences back to the website or Amazon product page
Unlocking Audience Insights with Amazon Marketing Cloud
With Amazon Marketing Cloud, you can analyze the overlap percentage between your website and Amazon audiences. Track how many people saw your Sponsored Product or DSP Ads before and after making a purchase.
Exciting News: We're working on a native Shopify integration, enabling live first-party data to flow into Amazon Marketing Cloud without any manual upload/downloads—all within privacy-safe guidelines.
If you’re interested in exploring Amazon Tag, DSP, and AMC, reach out. We’re ready to surprise you with the power of these opportunities!
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