Build Amazon Lookalike Audiences with AMC & Hector

Imagine being able to take your top purchasers, high-value customers, or even frequent page visitors, and build Lookalike Audiences to target them on Amazon DSP. Well, now you can

One of the most exciting aspects of Amazon Marketing Cloud (AMC) is its powerful audience creation capabilities. In previous posts, I shared how Hector can help you build audiences based on search terms, ASINs, and 1st-party data using AMC. But now, AMC takes it up a notch…

You can use the audiences you’ve created as a seed and generate Lookalike Audiences - just like you would on Meta or Google Ads. By leveraging your 1st-party data in AMC, you can reach a match rate of 40%+ and use it to build highly relevant Lookalike Audiences.

AMC offers five tiers of Lookalike Audiences:

1️⃣Most Similar: Audience size: 300K – 1M
2️⃣Similar: Audience size: 450K – 3M
3️⃣Balanced: Audience size: 600K – 6M
4️⃣Broad: Audience size: 750K – 8M
5️⃣Most Broad: Audience size: 900K – 10M

These tiers let you scale your campaigns, targeting up to 10 million users both on and off Amazon, using the most relevant seed audiences possible.

Unlock the full potential of your 1st-party data with Hector and AMC, and start creating Lookalike Audiences that’ll elevate your Amazon advertising strategy.

Don’t miss out on this powerful opportunity to scale with precision and relevance!

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