Boost ROAS Using AMC Bid Boosting in Sponsored Ads

It's fair to feel overwhelmed with AMC & DSP but if you are spending a decent amount on Sponsored Ads then you must use AMC Audience to supercharge your Sponsored Ads Campaign..

Let me give one easy to implement use case for AMC Bid Boosting with SA :-

You must be spending on Keywords on SP & SB

Your Brand, Competitors & Generic Keywords must be in separate campaigns

Your Exact, Broad & Phrase Match Keywords must be in separate campaigns

The reason you must have created separate campaigns is because you want to control your spends & bids on each combination of keywords

You also know that each type of these keywords gives you high and low conversion rate %

Hence you keep lower bids to each type of keywords

So, your Broad keywords which has very high search volume but lowest CR% for you must be in campaign where you bid is low and your budget is also controlled.

99% of well oiled Ad Account must be following the above keyword campaign structure..

So, how can you bring AMC to supercharge this structure??

Let's first create these 3 audience on AMC

Who has searched for your product but not purchased

Who has visited your product page but not purchased

Who has added your product to the cart but not purchased

Each of the above audiences are different audiences and they all can be tested in different campaigns at a time.

AMC Bid Boosting feature allows you to bring these AMC Audience in your SP & SB campaigns (also in SD campaigns) and just the way you can increase your placement bids, you can increase the bid of these audiences too..

So, let's bring these audience into your Broad Keywords Campaigns

Pick up your keyword campaigns in SP & SB and then add 1 of these audience in that campaign

You can reduce your original bids which will reduce your chance to show your ads to everyone but you can increase the AMC audience bids by X%

The X% increment to your bid will make sure that your ad is shown to the user who is part of the AMC audience

You can also see what is your CR %, CPC and ROAS for the AMC Audience in each campaign

Remember that you can only add 1 audience at a time in each ad group

So, now your broad keywords and even auto campaigns can give you better CR % and a good ROAS if you tactically reduce your bids and increase your bids to these AMC Audience.

If you believe this is the best AMC hack then repost this with your colleagues

We want more Brands to use AMC and if you report, like and comment "Hack". then I will DM you free access to AMC Audience Creation with Hector.. You can create an audience and launch your bid boosting audience in the next 48 hours.