AMC Bid Boosting: Boost ROAS with Precision Targeting

Amazon Marketing Cloud insights and audiences are proving game-changers for Amazon advertisers. The new Bid Boosting feature for Sponsored Products and Sponsored Brands campaigns takes precision targeting to the next level.

Let’s break it down:

What is Bid Boosting?

Bid Boosting enables you to:

• Leverage Custom AMC Audiences: Create tailored audiences in Amazon Marketing Cloud and integrate them directly into your SP and SB campaigns.

• Apply Audience Bid Adjustments: Increase your bids specifically for these custom audiences across all campaign targeting types.

• Pay for Precision: Similar to paying extra for premium ad placements, you can now increase bids for users who are part of your AMC audience and campaign targeting.

• Measure Effectiveness: Track the performance of your custom AMC audiences directly at the campaign level.

Some evergreen audiences for Bid Boosting

To maximize results, consider boosting bids for these high-impact audience and keyword combinations:

1. Last 7 Days PDP Visitors

Boost bids for users who visited a Product Detail Page in the last 7 days, paired with generic, brand, or competitor keyword campaigns in SP and SB.

2. Last 7 Days Cart Abandoners

Target users who added your products to their cart but didn’t complete the purchase. Use this audience with generic, brand, or competitor keyword campaigns.

3. Last 7 Days Brand Searchers

Bid higher for users who searched for your brand recently and combine it with your SP and SB campaigns targeting relevant keywords.

4. Last 365 Days Brand ASIN Purchasers

Engage repeat buyers by focusing on customers who purchased your brand’s ASINs in the past year. Pair this with keyword campaigns to drive loyalty and upselling opportunities.

How Hector Simplifies This for You

Hector makes it easy to unlock AMC's full potential:

• Free AMC Audience Creation: Comment “AMC” below, and we’ll help you create custom AMC audiences at no cost.

• Seamless Integration: If this feature is available in your SP and SB campaigns, you can start using Bid Boosting within 48 hours!

Our Mission

We are committed to making AMC and DSP accessible to all Amazon sellers. By breaking down barriers like DSP budget restrictions and fees, we’re empowering advertisers to:

• Run DSP campaigns for free.

• Leverage AMC audience creation without additional cost.

Now’s your chance to take full advantage of AMC and DSP capabilities, elevate your advertising strategy, and outpace the competition.

Ready to transform your campaigns? Comment “AMC” to get started!