AMC Audience Overlap: Insights & Retargeting with DSP
Do you know the overlap between your audience on Amazon and your brand website?
You can get these insights by leveraging Amazon Marketing Cloud (AMC). Not only that, you can build an audience from these users and target them directly via Amazon DSP, both on and off Amazon. Now that’s a real power!
Here’s how it works:
1️. Upload your first-party data into AMC.
2️. Identify weekly audience overlap %.
3️. Exclude purchasers and retarget high-potential users through DSP.
We’ve made this process safe and secure for brands. Using Amazon Web Services (AWS), your data is pseudonymized and uploaded directly into AMC. You need not share it with us or upload it to Hector.
This breakthrough feature lets brands that suspect a high overlap between their website and Amazon audience take control of their data. You’ll gain valuable customer insights and stay on top of their mind during the decision-making period.
AMC gives you an undue advantage in terms of insights & audience creation. I love to unfold the numerous possibilities AMC has to offer.