Master Amazon’s Search Query Performance (SQP) Report
Mastering Amazon's Search Query Performance Report (SQP)
If you're looking to understand where your brand truly stands across the funnel: from Share of Voice to Share of Revenue—the Search Query Performance (SQP) report will be your go-to resource.
Let’s explore how you can harness the power of this report!
Where to Find It:
The SQP report is available on Seller Central for brands registered with the Amazon Brand Registry. Simply navigate to:
Brand > Brand Analytics > Search Analytics in the left panel.
You'll get access to:
Brand-level SQP: A consolidated view of the top 1,000 ranked search terms relevant to your entire catalog.
ASIN-level SQP: Top 1,000 search terms per ASIN, available via a dropdown menu.
Let's understand what kind of questions it will answer for a Brand:
What is the share of voice on keywords I am bidding for?
Which keywords are most important for the brand?
Which keywords contribute the highest number of orders in my category?
What is the Average Order Value of my competitor's orders?
How many orders are shipped on the same day, 1 day, 2 days & more than 2 days?
What is the total revenue contribution from each search term?
How many searches happen for each Search Term every week & month?
What is my share of Imp, Clicks, ATC & Orders for each ST?
What is my CTR %, ATC % & CR % against my competitors on each ST?
On which ST do I have a high CTR % but a good ATC % or CR %?
On which ST do I have a very high CR % but don't get enough imp or clicks?
Which ST gives you the highest orders for each ASIN?
Are you gaining enough Imp, Clicks, ATC & Orders for each ASIN?
You can track all of this at a Search Term level, and the data refreshes weekly and monthly.
But keep in mind: this isn’t absolute revenue, it accounts for orders completed within 24 hours of a click.
Following are the highlights of the SQP Brand Analytics Report.
No. of Queries for each Search Term relevant to your Brand & ASIN
Amazon calculated the Search Query Rank for each Search Term
You will get the total Imp, Clicks, Add to Cart & Orders at every ST level
You will get Total Imp, Clicks, Add to Carts & Orders which Your Brand got
So, you can now calculate Your share % against your Competitors
You can calculate your CTR %, ATC % & CR % against your competitors
You can get your Brand's AOV & Total AOV of all orders
You can how many of the orders shipped in the same day, 1 day & 2 days
You can calculate how many orders were shipped after 2 days too
You can visualize your acquisition funnel from Imp to Orders for each ST
You can check your AOV at Click, ATC & Order level
The best part? Hector has automated the download of these reports for you! If you’re interested in streamlining the process, DM me to get started with automation.
Follow for more insights on DSP & AMC - https://lnkd.in/d3SYuuyN