How to Get More Repeat Orders from Existing Amazon Customers

Ever wanted to target people who bought your product but did not repurchase in the last 30, 60, or 90 days?

Most Amazon brands do.

Very few actually know how.

Instead, they keep chasing new traffic.

While their easiest repeat orders are sitting with people who already bought once, trusted the brand, and paid.

And then disappeared.

Not because the product failed.

But because the brand was not visible when it was time to reorder.

Here is the reality.

You cannot do this with Sponsored Ads.

• SP, SB, and SD do not support repurchase audience creation

• No native option to filter by time since last purchase

• No way to target audiences based on repurchase gaps

So how do smart brands do it?

They use Amazon Marketing Cloud.

Here is the simple setup.

• Build an audience of buyers from the last 90 days

• Build another audience of buyers from the last 30 days

• Exclude the 30-day audience from the 90-day audience

What you are left with is powerful.

People who bought earlier

But have not bought recently

These are your lapsed buyers.

You can customize this for 30, 60, or 90 days based on your product’s reorder cycle.

Next step.

Target this audience using Amazon DSP.

• Reach them even when they are not on Amazon

• Show ads across websites, mobile apps, and CTV

• Stay top of mind right before they are ready to buy again

This is how you drive repeat purchases

Without wasting impressions on recent buyers

And without increasing Amazon Ads spend unnecessarily

No access to DSP?

That is where Hector comes in.

• Get access to a DSP account in under 48 hours

• No minimum spend

• No long-term commitment

• Build and activate AMC audiences with zero friction

Your most valuable Amazon audience is not new traffic.

It is your existing buyers.

The ones who already believed in your product once.

Bring them back before they drift away.