Master Amazon Remarketing with the Right Lookback Period
Your remarketing campaigns are not performing the way you want them to? Don’t worry, you are not alone.
While you try different things to improve the performance, there’s one (not so) secret weapon to make it work: mastering the amazon ads optimization campaign lookback period.
Picture this: a potential buyer stumbles upon your listing, spends a good amount of time but leaves without making a purchase. It hurts!
What if you can nudge these potential buyers to buy your products? Awesome it is. That’s remarketing for you.
Remember that everyone who views your products is not ready to buy them right away. Some might need a gentle push a week later while others may take a fortnight or a month to decide.
This is where a lookback period comes into play.
So, how do you pick the perfect lookback period?
There’s no one-size-fits-all approach. Here’s how you could hit the sweet spot:
Consider your products: It is very vital as it will impact the customer buying journey. If you are selling a low-priced or impulse-buy product consider a shorter lookback period. If your product is an investment like furniture or electronics, consider a longer lookback period.
Analyze your data: Trying various lookback periods & analyzing what works best for you is the way to go. You can do this manually & invest hours analyzing or use tools like Hector to get it served on the platter.
Rinse & repeat: Repeat what works. The right data at the right time is your key to success.
Here are the general guidelines to get you started on the lookback period:
For impulse buys: Try a 7 - 14 day lookback period
For considered purchases: Try 30 day lookback period
For big-ticket items: Go for a 60 - 90 day lookback period.
Remember, the goal is to reach the right people at the right time. This is where Hector comes into play. Hector empowers you with the right data at the right time.
You are more likely to hit the lookback period sweet spot if you are boosting your ad efforts with the power of Hector.