Why Most Amazon Remarketing Fails and How DSP Fixes It
Most advertisers get Amazon Remarketing wrong: both on Amazon and via DSP.
Here’s why
They rely solely on Sponsored Display or Amazon DSP with only on-Amazon placements.
But let’s think about this.
What percentage of time does a shopper actually spend on Amazon in a given week?
Less than 10 percent. Agree?
So if someone visited your product page and didn’t buy…
What are the chances they will return to Amazon within the next 7 days, where your ad might be displayed to them?
Slim.
And yet, that first 7-day window is your best shot at converting a high-intent visitor.
If your retargeting campaign only runs on Amazon, you are missing out on 90 percent of the places they spend time online.
That is where Amazon DSP comes in.
Run retargeting campaigns across both On- and Off-Amazon placements
Reach your own page visitors and your competitor’s page visitors
Don’t wait for them to return to Amazon. Meet them where they are
Bonus: Mix DSP with Amazon Marketing Cloud (AMC), and you unlock powerful cross-sell and LTV strategies.
And yes, getting started with Amazon DSP has always been hard... until now.
With Hector, you can:
Get access to your own Amazon DSP account with no upfront fees
No minimum spend commitments
Full control over your campaign budgets