Recover Lost Amazon Sales with Off-Amazon Retargeting Campaigns

Have you tried retargeting users who added your product to their cart on Amazon but didn’t buy?

Now, you can create audiences of these users in Amazon Marketing Cloud (AMC) and push them to DSP to run ads both on and off Amazon.

This is especially useful for brands with:

• Longer conversion cycles

• Higher-priced products

• Competitive markets where buyers explore multiple options

Why limit your ads to Amazon?

Amazon shoppers spend only 20% of their online time on Amazon. Running Off-Amazon Retargeting Campaigns helps you reach them elsewhere and stay top-of-mind.

With Hector, you can:

• Build ASIN-level audiences

• Run dedicated retargeting campaigns

• Capture lost sales in the crucial first 7 days after an item is added to the cart

Not using Amazon DSP? No worries! You can now leverage AMC audiences in Sponsored Ads. Hector helps you create AMC audiences and push them to your Sponsored Ads account, where you can use bid boosting to adjust bids separately for these audiences.

Get ahead of the competition, and start using this strategy before it becomes the norm.

Follow for more insights on DSP & AMC: https://lnkd.in/d3SYuuyN