Unlock Amazon Marketing Cloud Insights for Better ROAS

Ever wondered which customers are buying multiple products from your catalog? And how many of them are first-time buyers or loyal repeat customers?

Amazon Marketing Cloud (AMC) unlocks these insights, allowing you to discover:

The first ASIN they purchased 

The second ASIN they purchased 

Which SP, SB, or SD ads led to the purchase of 1st ASIN

Which SP, SB, or SD ads led to the purchase of 2nd ASIN

The first ad product they saw (SP, SB, or SD) 

Unique customer count for 1st and 2nd ASIN purchases 

Breakdown of new vs. repeat customers 

Number of purchases for 1st ASIN

Number of purchases for 2nd ASIN

Average days between the first and second purchase 

Cross-purchase rank

These insights aren’t just interesting: they’re actionable:

Find the two ASINs to bundle together 

Decide which ASIN should be cross-promoted 

Select the ideal lookback window for remarketing 

Which 2 types of Sponsored Ad Campaigns types works best for you

Identify the ASIN pair that leads to the highest purchase volume

This kind of granular data helps you increase the Average Order Value (AOV) and grow your repeat customer base. The result? A direct boost to your ROAS and ACOS metrics!

But that's not all! With AMC’s Audience Creation feature, you can build customer cohorts based on ASIN purchases and push them into your Amazon DSP account. Whether it’s targeting repeat buyers or new customers, you can also create lookalike audiences to extend your reach.

Want to learn more about lookalike audience creation in AMC? Dive into this post: https://lnkd.in/dWSp_hD7

Every insight from AMC feeds into your campaign optimization strategy. And with the right mindset and execution, you can turn these insights into measurable results.