How to Re-Engage Non-Clickers on Amazon with AMC + DSP
If your generic keyword CTR is 2%, that means 98% of shoppers who searched for your product on Amazon didn’t even click on your ad.
Can you still reach them? Yes, and here’s how.
With Amazon Marketing Cloud (AMC), you can build an audience of users who searched for your product keyword in the last 7 days, but didn’t click, didn’t visit your product page, or didn’t purchase.
Say you're selling "Hair Serum", you can create an audience of everyone who searched for “Hair Serum” recently, exclude those who viewed your PDP, and serve them display ads across Amazon and off Amazon via DSP.
The best part? This audience updates daily. You're always targeting the freshest set of in-market shoppers who haven’t discovered your brand yet.
And here’s what we’ve consistently seen across accounts: the CPC for search terms is nearly 3x more expensive than the cost per detail page view (DPV) via DSP.
Here’s a quick playbook to get started:
Pick your product category
Choose a generic or broad keyword
Create a 7-day daily updating AMC audience
Push it to your DSP account
Launch a DSP campaign with 1 product
Start with low budget and CPM
Increase if impressions are low
Don’t compare CPC, track cost per DPV
Optimize based on geography, domains, and apps
Scale what works
Many brands are using it like never before. It’s one of the easiest ways to lift ROAS by chasing intent that hasn’t converted yet.
Hector makes this seamless by letting you create these AMC audiences and push them into DSP or Sponsored Ads accounts without writing a single line of SQL.
If you're ready to try it, we’ll get your free DSP account up and running in 48 hours. No minimum spend. No upfront fees.
Follow for more insights on DSP & AMC - https://lnkd.in/d3SYuuyN