Amazon Marketing Cloud (AMC) Guide for Advertisers

And if you're running DSP but haven’t started using Amazon Marketing Cloud (AMC), you're essentially playing a blind game with your advertising!

AMC is the game-changer that the smartest brands already use to maximize their Amazon Advertising strategies.

It’s never too late to level up your knowledge and take advantage of AMC’s game-changing insights.

What is AMC, you ask?

Amazon Marketing Cloud is the new kid on the block, officially rolled out after a year of extensive beta testing. It’s now available to brands serious about maximizing their advertising dollars with DSP.

Think of AMC as Amazon’s version of Google Analytics – but way more powerful. The difference? Google Analytics is a plug-and-play tool. AMC, on the other hand, is a raw data lake that gives you a treasure trove of data, but only if you know how to harness it with SQL.

Here’s how brands are leveraging AMC for next-level advertising:

1. Deep Insights – Discover vital insights like:

Path to Conversion

Multi-touch Attribution

Audience Overlap

Brand Search

Time to Conversion

Reach & Frequency tracking

Geo tracking

New to Brand

Lifetime Value across the Brand portfolio

Lifetime CAC, i.e., Customer Acquisition Cost

First & Last Search Terms 

Sponsored Ads Keywords Insights

ASIN Purchase Overlap for Upselling

Known & Unknown Audience Performance

Sponsored Ads ASINCross-purchase

2️. Audience Creation – Imagine creating highly refined audiences based on:

Search Term-Based Audience

DPV Visitors with or without ATC or Purchasers

Ad Exposed Audiences

High Value or New-to-Brand Audiences

Single or Multiple DPV Visitors

Even better? You can create 5 levels of lookalike audiences based on these data points, just like on Meta or Google! Once these audiences are created, they’re automatically pushed to your Amazon DSP account for on and off-Amazon campaigns. 

Stay tuned for more!