Track ROAS by Lookback Period Across All Amazon Targeting Types

Not all lookback periods give you the same ROAS, and not every Amazon AdTech platform takes the time to show you the differences in lookback periods across all metrics.

But Hector Amazon Ads Optimization does that, and more.

Let’s break it down: where do lookback periods come into play?

• View Marketing

• View Exact Marketing

• View Category Marketing

• View Similar Marketing

• Purchase Marketing

• Purchase Exact Marketing

• Purchase Category Marketing

• Purchase Related Marketing

Each of these will deliver different conversion rates, CPCs, and AOVs depending on the ASINs in your campaign. Naturally, ROAS will vary across these six targeting types.

But are you tracking them?

Adding to the complexity, you’ve got multiple lookback period options—7, 14, 30, 60, 90, 180, and 365 days. Different brands, based on their product types, use these lookback periods in unique ways:

• CPG brands: Both view and purchase metrics are equally important.

• One-time buys (footwear, appliances): View marketing is key.

Why does this matter?

• Conversion windows differ by product type.

• View marketing is great for remarketing.

• Purchase marketing is ideal for driving re-purchase.

• Plus, you can even target your competitors’ viewers and purchasers.

As the saying goes, "You can't improve what you can't measure."

Hector was built by performance marketers who know how to uncover every possible opportunity for optimization.

If you believe in the power of details, Hector is the platform you can’t afford to overlook.