Stop Wasting Amazon Ad Spend by Blacklisting Irrelevant Keywords
Tired of seeing high clicks but no conversions for some of the search terms in your Amazon ads optimization campaigns? You're not alone. Often, similar-sounding or very broad search terms drive clicks, but they don't translate to sales because they target the wrong audience entirely.
Manually adding these irrelevant search terms as negatives for each ASIN in every campaign is a tedious and time-consuming task, especially for sellers managing thousands of products.
Switch to Hector: Your PPC Efficiency Powerhouse
Hector streamlines the process of identifying and eliminating non-performing search terms, saving you valuable time and boosting your advertising ROI. Here's how:
Effortless Negative Keyword Identification: Hector quickly analyzes your search term data to pinpoint keywords consistently draining your budget without generating sales.
Automated Negative Targeting: With a few clicks, Hector adds these keywords as negative to existing ad groups featuring the specific ASIN.
Blacklist Irrelevant Terms: Those search terms not converting at all, Hector lets you blacklist them entirely, preventing them from ever appearing in your campaigns. This blacklist automatically applies to ALL ad groups featuring that ASIN, present and future.
The Hector Advantage:
Save Time & Money: Free yourself from the manual drudgery of negative keyword management.
Maximize Campaign ROI: Focus your budget on high-converting keywords that drive sales.
Gain Strategic Insights: Hector empowers you to make data-driven decisions that optimize your PPC strategy.
Stop wasting ad spend on irrelevant keywords. Let Hector help you achieve peak PPC efficiency and maximize your profits.
Often you will notice that there are some search terms which will bring you consistent clicks but they are not converting at all. This can happen because of similarity or overlapping names or kind of similar names but different products altogether.
Once you identify such search terms you diligently ad them as negative in respective campaigns featuring the particular ASIN
You will have to add these negative search terms every time you add that particular ASIN to an existing or a new campaign. Imagine you have thousands of ASINs to deal with.
It becomes very inefficient to handle this manually at such a huge scale.
Now imagine this:
You identify a set of keywords wasting your ad spend consistently
You add them as negative against the particular ASINs
These negatives are added to all the ad groups featuring the ASIN
And, in all the future ad groups you create featuring the particular ASIN
Hector makes it a reality for you. Just another advantage of working with Hector.
With Hector, you can
Identify non-performing search terms within seconds
Add them as negatives
Blacklist them if you find them irrelevant
Save big & earn more with strategic data insights from Hector.