How to Re-Engage Past Amazon Buyers Who Haven’t Repurchased
Ever wondered if you could target people who already bought your product but haven’t repurchased in the last 30, 60, or 90 days?
Yes — you can. And honestly, this is one of the smartest audiences you can go after.
Think about it — these aren’t random shoppers.
They’re people who trusted your brand, chose your product out of hundreds, paid for it, and most likely used it. But for some reason, they just didn’t come back. Maybe they forgot. Maybe they got distracted. Or maybe you weren’t visible when it was time to reorder.
Here’s the catch: you can’t do this through Sponsored Ads.
Sponsored Products, Sponsored Brands, and Sponsored Display simply don’t let you create “repurchase” audiences.
There’s no native way to filter by purchase window or repurchase gap.
Here’s the solution: use Amazon Marketing Cloud (AMC).
Create two audiences — “Purchased in last 90 days” and “Purchased in last 30 days.”
Exclude the 30-day audience from the 90-day one.
What remains is gold — buyers who purchased more than 30 days ago, but haven’t bought again.
You can adjust this logic for any refill cycle (30, 60, 90 days — whatever fits your product).
Now, the fun part — activate this audience through Amazon DSP.
You can reach these customers even when they’re not on Amazon.
That means your ad can show up while they’re browsing other sites, watching videos, or reading news online.
When they return to Amazon, your brand stays top of mind — exactly when it’s time to buy again.
And if you’re wondering how to do this technically — that’s where Hector comes in.
Hector gives you access to a DSP account within 48 hours, at zero cost or minimum commitment. You can build, exclude, and activate AMC audiences seamlessly, even if you’ve never used DSP before.
So if you’ve ever wanted to re-engage your past buyers — the ones who already believed in your product once — this is your chance to bring them back before they drift away.