Key Amazon DSP Metrics Every Advertiser Must Track

I’ve been diving into Amazon DSP’s reporting metrics to gear up for the busy season ahead. Here’s a quick overview of the key metrics that can help you get the most out of Amazon DSP:

🔹 Cost
🔹 Impressions
🔹 Clicks
🔹 Brand Searches
🔹 Add to Cart
🔹 Add to List
🔹 Add to Wishlist
🔹 Detail Page Views
🔹 Product Review Page Visits
🔹 On-Amazon Purchases & Sales
🔹 Units Sold
🔹 Off-Amazon Purchases
🔹 Subscribe & Save

With these numbers, you can calculate important insights like Cost per Acquisition and Conversion Rate. For instance, you can find out your Brand Search Rate or Cost per Brand Search.

DSP also makes it easy to track and increase ROAS and ACOS percentages.

One of the most exciting features is New-to-Brand (NTB) Metrics. You can see how many new customers are engaging through actions like clicks, brand searches, or purchases.

Another cool insight? Halo Engagement. This shows how your ads impact purchases of products not directly advertised in your campaigns.

Amazon DSP even lets you trace each metric back to clicks or views. This helps you separate ad-driven sales from organic ones—so you can spot any overlap.

The best part? These metrics are available at multiple levels: Campaign, Audience, Device, Creative, and ASIN. This opens up plenty of room for fine-tuning your ads.

If your Sponsored Ads aren’t driving incremental sales anymore, it might be time to explore Amazon DSP.

We’re making DSP accessible to more brands and agencies in India. Soon, we’ll launch Amazon DSP Self-Serve with no budget restrictions to help you get started.