Boost Amazon DSP Performance with Brand & Category Audience Targeting
Are you looking for ways to get more granular with your Amazon DSP campaigns? Here's an underrated tactic you can leverage to target customers on and off Amazon.
In addition to creating competitor or ASIN-specific audiences, did you know you can also build an audience based on users who have interacted with a specific category of products within the brands you choose?
Let's break it down:
Imagine you know your competitor’s brand but aren’t sure of all their ASINs listed in the same category as yours. You still want to reach those who have viewed or purchased those ASINs, right?
Well, Amazon DSP’s brand-level audience creation allows you to do exactly that. All you need to do is:
Mention the brand name.
Select the product category relevant to you.
Voilà! You’ll have a ready-made audience of users who either viewed or purchased products from that brand and category.
Hector can even take it a step further by creating "similar brand viewers"—people who viewed similar products within the same category as your chosen brand.
Types of Brand-Level Audiences You Can Create:
Brand Viewers: People who have viewed a product detail page in the same categories and brands you've specified.
Brand Purchasers: People who have bought a product from the same categories and brands.
Similar Brand Viewers: People who have viewed a product detail page for items similar to the ones you're targeting.
So, next time you're planning your TOF, MOF, or BOF campaigns, don't forget to add Amazon audiences to your media mix!