Expert Tips for Amazon Campaign Budget Management

Expert Tips for Managing Budgets to Scale Up Amazon Campaigns
Mastering your Amazon campaign budget is the key to unlocking growth. Here are the tips for expert budget management.

Laying the Foundation:

• Strategic Allocation: Divide your budget strategically. We recommend a 70/20/10 split: 70% to Sponsored Products, 20% to Sponsored Brands, and 10% to Sponsored Displays for a well-rounded foundation.

Scaling campaigns basis performance:

• ACOS below target: Campaigns exceeding expectations (ACOS below target) deserve a victory lap! Gradually increase their budget by 20% every few days, allowing them more headroom to scale.

• ACOS above target: Time for a mid-course correction! Pause low-performing keywords(no sales in 30 days) and adjust bids for high-ACOS keywords (start with a 25% reduction). 

If things don't improve, consider a strategic budget cut (25%) for these campaigns.

Exploring new possibilities:

• Fresh Campaigns & Products: Set aside budget for experimentation. This could involve testing new campaign types, dedicating specific keywords to focused campaigns, or launching exciting new products.

By implementing these expert tips, you'll transform budget management from a hurdle into a springboard, propelling your Amazon campaigns to new heights.

Hector makes budget optimization easy: 

The Hector dashboard is your command center for budget optimization. Adjust the budget seamlessly to ensure optimal resource allocation.