Boost Amazon ROAS Fast with AMC Bid Boosting

Brands are seeing an instant ROAS lift by plugging AMC audiences into their Sponsored Ads campaigns.

And the best part?
You don’t need a DSP setup to make it work.

Many brands we work with have started using AMC Bid Boosting with Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, and the results are immediate.

Yet, a lot of advertisers are still on the fence.

It’s fair to feel overwhelmed with AMC or DSP, but if you’re already spending a decent budget on Sponsored Ads, this might be the easiest AMC use case to start with.

Let’s walk through one simple setup for the SP & SB campaigns you can try this week.

99% of well-managed Amazon Ad Accounts already follow this structure:

→ Separate campaigns for brand, competitor, and generic keywords
→ Separate campaigns for exact, broad, and phrase match types
→ Lower bids for broad match due to high search volume and low CR%
→ Controlled budgets to reduce wasted spend
Makes sense. You're optimizing where performance matters.

Now, here’s where AMC can instantly supercharge your Sponsored Ads campaigns, especially your Broad campaigns.

Let’s break it down:

Create these 3 audience cohorts in AMC:

→ Searched your product but didn’t purchase
→ Visited your product page but didn’t purchase
→ Added to cart but didn’t purchase

Each of these audiences carries high intent but didn't convert. With AMC Bid Boosting, you can now:

→ Bring these audiences into your SP and SB campaigns
→ Reduce your original keyword bids to avoid overspending on low-intent users
→ Increase bids specifically for the high-intent AMC audience in the same campaign

That means:
→ Lower base bids to limit broad wastage
→ Boost bids for AMC audiences to show ads to those who’ve already engaged

And here’s the best part:
You can measure performance: CR%, CPC, ROAS and many other metrics for each AMC audience individually.

Hector has a dedicated table that measures the performance of each AMC audience with detailed metrics & comparison capabilities.

You can even add AMC audiences to your campaigns directly from the Hector dashboard. Let’s discuss more on this topic later. 

Quick heads-up: You can add only one audience per ad group, so test them separately.

With this setup, your Broad campaigns and even Auto campaigns, often seen as top-of-funnel, can suddenly behave like high-converting mid-funnel campaigns, thanks to smart bid boosting.

If you’re spending on Sponsored Ads and not leveraging AMC Bid Boosting yet, you’re leaving serious ROAS on the table.

Repost this with your team if you find it helpful.

If you comment "Bid Boosting," I’ll DM you free access to create AMC audiences in Hector. 

You’ll be able to launch your bid-boosted campaigns in the next 48 hours.

Follow for more insights on Sponsored ads, AMC & DSP strategies: https://lnkd.in/d3SYuuyN