Amazon Ads Custom Comparison: Smarter Insights

Have you ever considered how valuable it could be to compare different Amazon ad metrics? From campaign types to search terms, tracking performance over time or within a custom timeframe can reveal powerful insights.

That’s where Hector comes in to simplify everything for you.

We know that manually analyzing data can be a hassle. You’re dealing with:

• Endless report downloads

• Overcomplicated spreadsheets

And all that effort just to find useful insights. Plus, most ad tech platforms only allow date comparisons at the account level, making it hard to dig deeper.

Hector changes the game by allowing you to compare key metrics at multiple levels, such as:

• Campaigns

• Ad groups

• Targeting and sub-targeting

• Keywords and search terms

• Ad formats

• Cost types

• Keyword match types

• Performance at the ASIN level

You can also compare things like:

• View and purchase remarketing performance

• Lookback periods

• Placement performance

Taking a detailed approach to these comparisons helps you spot trends and understand how adjustments to your campaigns affect overall performance. It gives you the solid data you need to make informed decisions, instead of relying on guesswork.

Make the switch to Hector and unlock the full potential of custom comparisons.