Retarget “Add to Cart” Users with AMC & DSP Using Hector
Have you tried targeting "Add to Cart" users of your products on Amazon?
You can now target users who have added your ASIN to their cart but haven't yet completed a purchase.
Create these audiences in Amazon Marketing Cloud (AMC) and push them to DSP to run ads on and off Amazon.
This is powerful for brands with longer conversion windows, especially those with higher average order values or in highly competitive markets, where customers have many great options to choose from.
Hector allows you to seamlessly create these audiences at each ASIN level and run dedicated retargeting campaigns for these specific users.
We all know that a typical Amazon user spends only about 20% of their internet time on Amazon. So, why limit your retargeting to Amazon alone?
Running an Off-Amazon Retargeting Campaign can help capture your audience's attention beyond the Amazon platform.
Beat your competition by staying top-of-mind in the crucial first 7 days after users add your ASIN to their cart. Bring them closer to purchasing your product with this unique opportunity.
Take advantage of what your competitors aren’t doing yet. Embrace this new strategy before it becomes commonplace.
Not using Amazon DSP yet, no worries at all. You can now leverage AMC audiences in Sponsored Ads as well. This feature has been live recently for Amazon India sellers as well. Hector allows you to create AMC audiences & push them to sponsored ads account.
You can adjust bids separately for these audiences. This is referred to as bid boosting.
Know more about it here - https://shorturl.at/Acq2S
Click to follow more on DSP & AMC: https://lnkd.in/d3SYuuyN