Retarget Amazon Add-to-Cart Users with AMC & DSP
Have you tried targeting users who added your products to the cart on Amazon but didn’t make a purchase?
With Amazon Marketing Cloud (AMC), you can now create an audience of users who added your ASIN to the cart but didn’t buy, then push this audience to DSP to run ads both on and off Amazon.
This is a game-changer for brands with longer conversion windows or higher AOV products. Competitive categories, where customers are spoiled for choice, will benefit from this too!
Hector allows you to effortlessly create these audiences at the ASIN level and run dedicated retargeting campaigns.
Remember, an Amazon shopper spends only about 20% of their time on the platform, so relying solely on on-Amazon retargeting won’t cut it. You need off-Amazon campaigns to capture attention elsewhere online.
Don’t let your competition grab the spotlight. Retarget those cart abandoners within the first 7 days and drive them back to make that purchase!
Embrace this opportunity before it becomes the norm for your competition.
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