Reduce Amazon ACOS with Smart Keyword Negation Using Hector
Amazon sellers, save lacs of advertising spend with this simple hack
Struggling to reduce ACOS on Amazon? Feeling lost in rising expenses? You're not alone in this challenge.
Persistent high ACOS can impact profitability, posing a significant challenge to sustained success. While it's not uncommon to encounter elevated ACOS figures during the initial stages of an account or product launch, allowing them to persist unchecked can spell trouble for your bottom line over time.
Fortunately, there's a simple solution that can help you regain control and steer your advertising efforts toward greater efficiency
Here's a step-by-step guide to implementing this simple yet powerful strategy:
Analyze Your Search Term Reports: Download the search term reports for Sponsored Products (SP) and Sponsored Brands (SB) campaigns
Identify Ineffective Keywords: Filter the search terms that have generated zero sales but have incurred a significant amount of spending over the past 30 days.
Implement Negative Targeting: Take action by adding these non-performing search terms to your negative targeting list within the respective ad groups.
While this process may seem time-intensive, the results it can yield are undeniably worth the effort. However, if you're seeking a more efficient and time-saving solution, consider leveraging the power of Hector
By integrating Hector into your advertising workflow, you can streamline the process of keyword negation and unlock a host of benefits:
Comprehensive Negation: Hector automatically applies negations across all relevant ad groups associated with the ASIN, both now and in the future, ensuring consistent optimization across your campaigns.
Time and Cost Savings: With Hector's automation capabilities, you can significantly reduce the time and resources spent on manual keyword management, allowing you to focus on more strategic aspects of your Amazon business.
If your monthly advertising budget exceeds the range of 10-15 lacs, Hector presents an invaluable opportunity to generate substantial savings and enhance the overall efficiency of your advertising endeavors.
Focus on what matters most - reaching the right customers and boosting your sales. Let Hector handle the rest
Ready to stop throwing money at irrelevant keywords? Try Hector today