Key Takeaways from Amazon Accelerate 2025 in Seattle
Where was your booth, Hector?
That was the question we got asked again and again at Amazon Accelerate 2025.
Truth is — we didn’t have a booth this time.
But we had something even better: six of us on the floor, moving across all three buzzing levels of the Seattle Convention Center, meeting people non-stop.
And what made it truly special?
When our own customers came up to us — mid-event — to introduce us proudly to their teams.
That moment hit different.
To every Hector user who reached out, chatted with us, or introduced us to someone new — thank you.
That’s the stuff that makes the grind worth it.
We’re carrying that energy forward — and yes, next year, we’ll 100% be back at Accelerate with a booth.
Now let’s talk about the announcements that stood out:
25 years of partnership between Amazon and independent sellers
Celebrated in a powerful fireside chat between Andy Jassy and Dharmesh Mehta
A clear signal that Amazon is investing in its seller ecosystem like never before
Amazon Marketing Cloud is now open to all sellers
Directly accessible via the Ads Console
No SQL required — fully self-serve
Up to 5 years of campaign and purchase data
Data alone isn’t the moat anymore — intelligence is
Multi-Channel Fulfillment just leveled up
Sellers can now fulfill Shopify, Walmart, and SHEIN orders using Amazon’s network
Faster shipping, unified inventory, fewer ops headaches
Buy With Prime expands inside Shopify
Prime checkout and delivery embedded into D2C storefronts
Builds trust and lifts conversion
And if you’re exploring more Amazon-first events —
We will have a booth next month at AMZ Innovate 2025 in New York on October 20–21.
I’m also speaking at the event — sharing how Amazon AMC and Amazon DSPare disrupting the way Amazon ads are optimized and what’s coming next.
If you’re planning to be there, let’s connect. And if you’re curious about attending, feel free to DM me.