How Giva Scaled into the UK and Germany Using an Insight-Led Strategy on Amazon

Having firmly established its presence in India and the USA, Giva, a contemporary sterling silver jewellery brand, faced growth saturation in these core markets.

To maintain momentum, the brand needed to:

• Diversify revenue streams beyond existing markets
• Reach new, relevant audiences globally with their handcrafted proposition
• Identify markets where their affordable luxury positioning would resonate
• Enter new markets with minimal friction while building long-term brand equity

Giva partnered with Hector to lead a data-driven market entry strategy on Amazon.de and Amazon.co.uk. Budget allocation reflected each market's maturity: £2,750 per month for the UK and €2,500 per month for Germany.

Hector's comprehensive approach included:

• Deep AMC insights into customer behavior, STIS, CTR, CPC, and SOV analysis
• Localized content and keyword strategy tailored to emotional messaging in the UK and technical detail emphasis in Germany
• Three-phase go-to-market playbook: Market Evaluation, Launch and Learn, Scale with Optimization
• Budget dynamic reallocation based on real-time performance metrics
• Modular creative asset strategy ensuring global consistency with local relevance
• Seasonal and cultural calendar alignment for campaign timing

• UK: 54.56% increase in ad-attributed sales, 49.39% rise in clicks, and 54.27% growth in orders
• Germany: Significant brand discovery supported by optimized CPC and CTR, leading to strong early performance
• Built a scalable foundation for future European expansion
• Established a repeatable model for entering new markets